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Despite a Focus on Full-Frame, Sony Says APS-C Is a Growing Segment

Our take

Sony's commitment to the APS-C camera segment remains steadfast, even as its full-frame Alpha lineup captures the spotlight among enthusiasts and professionals. According to insights shared with PetaPixel, the demand for APS-C products has experienced a notable increase, reflecting a growing appreciation for this format. This trend highlights the versatility and accessibility that APS-C cameras offer, catering to both creative collaborators and health-conscious enthusiasts.
Despite a Focus on Full-Frame, Sony Says APS-C Is a Growing Segment

Two Sony Alpha series mirrorless cameras: the black one with no lens attached (top) and the white one with a lens and flip-out screen facing forward (bottom), both on a plain white background.

Sony's full-frame Alpha cameras rightly get a lot of attention, especially among enthusiast and professional photographers and hybrid creators. However, the company tells PetaPixel it remains very committed to APS-C, and that demand for APS-C products has steadily increased over the years.

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