•1 min read•from PetaPixel
Photographer Builds His Own Tethering App to Solve Subscription Fatigue
Our take
In an inspiring blend of creativity and innovation, commercial photographer John Barnard has taken a significant step in his career by developing his own tethering app. After more than a decade working with prestigious brands like Nike, Apple, and Restoration Hardware, Barnard faced a frustrating challenge: a broken tethering connection on set. This pivotal moment sparked the creation of a solution to alleviate subscription fatigue in the industry.
For more than a decade, commercial photographer and retoucher John Barnard has worked across high-end campaigns for brands including Nike, Apple, Restoration Hardware, and Pottery Barn. But after 15 years in the industry, what ultimately pushed him to build his own software wasn’t a creative breakthrough or a business pivot. It was a broken tethering connection on set.
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#health and wellness#high-end travel#creative direction#luxury photography#fashion photography#wellness photography#tethering#photographer#software#commercial#retoucher#subscription fatigue#high-end campaigns#connection#camera controls#settings#preview images#Nike#Apple#Restoration Hardware