1 min readfrom The Phoblographer

The Ricoh GR IVx Goes for 40mm, Still Lacks Weather Sealing

Our take

Ricoh Imaging has unveiled the GR IVx, a compelling, curated addition to their lauded GR series. Departing from the standard 28mm, this new camera boasts a 40mm focal length and enhanced autofocus capabilities, offering a subtly shifted perspective for discerning photographers. While sharing lineage with the GR IV released last year, the IVx carves its own niche. This announcement arrives amidst a vibrant landscape of photographic innovation; for example, DJI recently captured a remarkable near-space journey with an Osmo Action 6.
The Ricoh GR IVx Goes for 40mm, Still Lacks Weather Sealing

The quiet hum of the Ricoh GR series has always resonated with a specific kind of photographer – those who appreciate understated elegance, exceptional image quality, and a pocketable form factor. The recent announcement of the GR IVx, swapping the familiar 28mm lens for a 40mm focal length, is a curious evolution rather than a revolution. It's a move that undoubtedly caters to a niche within that existing audience, prioritizing a slightly more "classic" perspective. This feels particularly relevant given the recent passing of Sal Veder, photographer of the iconic "Burst of Joy" image [Sal Veder, Photographer Who Captured Famous ‘Burst of Joy’ Image, Dies Age 99], whose work frequently utilized a 40mm or 50mm lens to capture intimate and impactful moments. The GR IVx’s arrival also raises questions about the rapid succession of updates within the GR line, less than a year after the GR IV’s release. It’s a landscape that’s becoming increasingly complex, as evidenced by the growing need for robust camera protection, as highlighted in “Get This Before the Holiday Season for Your Next Camera.”

The decision to shift to 40mm is interesting, and arguably caters to photographers seeking a more traditional, documentary-style aesthetic. 28mm has its place, offering a wider field of view that’s excellent for street photography and capturing expansive scenes. But 40mm presents a slightly more intimate perspective, closer to what many consider a "normal" focal length. This isn’t a seismic shift, but it's a deliberate choice that will appeal to those who prefer a tighter framing and a more focused narrative. The autofocus improvements are also welcome, though the lack of weather sealing remains a persistent oversight for Ricoh. It’s a detail that, while perhaps not essential for every user, continues to limit the GR series’ versatility, especially for those who frequently shoot outdoors in less-than-ideal conditions. It’s a recurring theme in the camera world; balancing portability and features always requires compromise.

The timing of the GR IVx’s launch is perhaps its most perplexing aspect. Releasing a new model so soon after the GR IV feels almost counterintuitive. While the autofocus upgrades and lens change are tangible improvements, they don't represent a transformative leap. One could argue that Ricoh is attempting to capture a specific segment of the market – those who were already considering a GR but were hesitant about the 28mm lens. Or perhaps it's a strategic move to maintain momentum and keep the GR series top-of-mind. It’s a reminder of how quickly technology evolves, and how manufacturers are constantly striving to offer the "next best thing," even if the changes are incremental. Consider the innovative approaches to image capture demonstrated in “DJI Straps an Osmo Action 6 to a Rocket Ship for a Wild Ride,” showcasing the relentless push for novel perspectives and capabilities.

Ultimately, the Ricoh GR IVx is a refinement, not a reinvention. It’s a camera that speaks to a specific aesthetic and a particular type of photographer—those who value subtlety, image quality, and a classic shooting experience. The lack of weather sealing and the rapid release cycle remain points of contention, but the 40mm lens and autofocus improvements offer genuine appeal. The question now is whether Ricoh can continue to justify these incremental updates and maintain the GR series' position as a beloved, niche-defining camera in an increasingly crowded and technologically advanced market. Will the pursuit of specialized features ultimately overshadow the GR’s core appeal of simplicity and exceptional image quality?

Ricoh Imaging has finally announced a new camera in their GR lineup: the GR IVx. The device ditches the 28mm lens for a new 40mm focal range, new autofocus, and honestly not much else. The announcement comes less than a year after the GR IV, which then positions the Ricoh GR IVx in an interesting place. Here's a look at what the device offers.

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