1 min readfrom Photography

Do you think the demand for RAW files is increasing due to AI?

Our take

As photography evolves alongside advancements in AI, the demand for RAW files may see a notable increase. Capturing images is just the beginning; editing transforms these photos into unique works of art, reflecting a photographer's individual style and vision. Many photographers hesitate to share their RAW files, akin to revealing secret ingredients before the final dish is served. Yet, with AI tools capable of swiftly editing images in various styles, this reluctance could shift.

I’m very curious about how photography will be approached with the rise of AI.

Taking photos is an art form. Editing those photos is an important part of that process (or can be). Editing helps create a distinctive style and signature. This requires both skill and time.

This is also why many photographers are reluctant to hand over their RAW files. It feels like giving away the ingredients before they’ve been shaped into the final recipe.

But in a time where you can drop photos into an AI tool and have entire batches edited within minutes in a specific style (or even multiple styles), this may come under pressure.

My prediction is that this will increase the demand for RAW files. But I’m very curious to hear your perspective on this—and how you deal with it (or would like to).

(Sorry, my native language isn’t English, so I used a translation tool.)

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